Follow your customer: The need for authentic and visual content
The only constant is change. Change is the only guarantee in this world. In business, we either change along with the market, or we become irrelevant. Change is one of the few guarantees we face in...
View ArticleAuthentic brands will triumph
The enormous selling power of reviews disappears if consumers don’t trust them – even if they are completely authentic. Unfortunately, 70% of consumers have questioned the trustworthiness of reviews...
View ArticleConsumers define the moment of truth
People don’t distinguish between channels. Whether they’re browsing a brand site at home or checking reviews on their phone in the store aisle, consumers see it all as simply “shopping.” The moment of...
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